The Fact
BROADSIDE DEFINITION: Narrative seeding is the intentional introduction of a phrase, frame, or interpretation into public or social discussion so that it can shape how later events are understood. Repetition, emotional resonance, and distribution through credible or influential channels can make the frame feel increasingly organic.
Related Evidence
Udry, J., & Barber, S. J. (2024). Review of the illusory truth effect. Current Opinion in Psychology 56:101736. https://doi.org/10.1016/j.copsyc.2023.101736
What This Means
A frame can be planted before the event people will later use it to interpret.
Sources
- Entman, Robert M. “Framing: Toward Clarification of a Fractured Paradigm.” Journal of Communication 43, no. 4 (1993): 51–58. https://doi.org/10.1111/j.1460-2466.1993.tb01304.x
- See also BSF-0236, BSF-0246 and BSF-0257.