Can a Group Believe “Everyone Else Thinks This” When Most People Privately Don’t?

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BSF-0256 · Media & Persuasion · Evidence as of: 2023

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The Fact

Yes. Social psychologists call this pluralistic ignorance: members of a group systematically misjudge the private attitudes or beliefs of the other members. A group can publicly behave as though a norm is widely supported while many individuals privately reject it and mistakenly believe others accept it.

What This Means

Visible conformity is not necessarily evidence of private agreement.

Sources

  1. Prentice, D. A., & Miller, D. T. (1996). “Pluralistic Ignorance and the Perpetuation of Social Norms by Unwitting Actors.” Advances in Experimental Social Psychology 28:161–209. https://doi.org/10.1016/S0065-2601(08)60238-5
  2. Frontiers in Social Psychology (2023), “A century of pluralistic ignorance.” https://doi.org/10.3389/frsps.2023.1260896
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