The Fact
Yes. The “mere-exposure effect” is the finding that repeated exposure to a stimulus can increase liking or preference for it. A 2017 meta-analysis examined 268 exposure-response curves from 81 articles and found the overall pattern was positive but nonlinear: liking tends to rise with exposure and can later level off or decline.
What This Means
Repeated visibility can affect preference even when repetition supplies no new substantive information about the thing being seen.
Sources
- Montoya, R. M., et al. (2017). Psychological Bulletin 143(5):459–498. https://doi.org/10.1037/bul0000085
- APA Dictionary of Psychology, “mere-exposure effect.” https://dictionary.apa.org/mere-exposure-effect