Google Says Its Ranking Systems Weigh Meaning, Relevance, Quality, Usability, and Context
The Fact
Google says its search ranking systems sort through many pages and look at factors including the meaning of your query, the relevance and quality of content, the usability of pages, and context such as your location and settings.
What This Means
Two people searching the same words can see different results, and what ranks first is decided by a company's system.
Why It Matters
Search results are a ranking, not a neutral list of everything that is true.
Sources
Google. “How Search Works: Ranking Results.” https://www.google.com/search/howsearchworks/how-search-works/ranking-results/