What Are the Five Filters in Manufacturing Consent’s Propaganda Model?

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BSF-0238 · Media & Persuasion · Evidence as of: 1988

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The Fact

Edward S. Herman and Noam Chomsky’s 1988 propaganda model identified five structural filters affecting mass-media output: concentrated ownership and profit orientation; advertising as a major revenue source; reliance on government, business, and approved expert sources; organized “flak” that can discipline media; and anticommunism as an ideological control mechanism in the Cold War context.

What This Means

Their model did not require a central censor choosing every story. It proposed that the economic and institutional structure of mass media can systematically influence what becomes news and how it is framed.

Sources

  1. Edward S. Herman and Noam Chomsky, Manufacturing Consent: The Political Economy of the Mass Media, 1988, Chapter 1, “A Propaganda Model.”
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